Black Friday / Cyber Monday Sale

FathomFocus 2

Black Friday/Cyber Monday sale – 33% Off

Normally $149     SALE PRICE  $99



No coupon codes needed.  The sale price is already updated in the App Store .

FathomFocus is a previewing and projection sales App for the iPad. It allows a professional photographer to run an in-person sales session using their iPad as a controller. Simply connect your iPad (wirelessly) to your PC, MAC, Apple TV (or use HDMI cable), or use just the iPad. You can then be in total control of the sales process. 

Sort. Preview. Order. 

The sales aspect of FathomFocus is where it really shines. Now you can create orders complete with pricing, notes, and special add-ons like frames or enhanced retouching. We keep track of multiple clients for the same order, too. So both Mom and Grandma can order during the same session – and we keep track of it all. We have customizable sales tax, discounts, and an in-depth order review screen. You can even email a copy of the order (including thumbnails) to your client and editor. It’s an all-in-one sales solution. 


Customizable and configurable slideshows are a breeze. You can select the music, transition type, length, and general feeling of your slideshow and then save that style as a pre-set. This means you can have a different slideshow for each of your main client types. Senior portraits can be trendy and upbeat while newborn portraits can be slower and more emotional. Just tap the style you want (or configure your own) and FathomFocus takes care of the rest. You can even play songs on your MAC or PC – all from your iPad. 

Crop Mode 

Cropping has never been easier. Using the iPad touch and pinch technology, you can quickly and accurately crop all of your images right inside the App. Pick your favorite ratio (and yes, you can create custom ratios, too) and start tapping and dragging. You’ll quickly get all of your images cropped for your clients. 

Scale to Real Size 

One of the largest benefits of projecting your images during an In-Person sale is the ability to show them large images. Sometimes though, you need to show your client how small an 8×10 really is, or how nicely an image would look at 30×40. With the scale feature, we’ve got you covered. You can now accurately project the image in real size! You can also flip through sizes easily. This feature works on the TV, too. 

Wall Groupings 

The collections option allows you check out wall groupings and see how images would look together. Want to know if a triptych would balance well? In the collections mode you can easily swap images, zoom, and tweak your grouping to perfection. And yes, you can even scale and order your collections easily. 

Tons of Features for Pro Photographers 

We have so many extra features built in. Our goal was to make this App the dream program for a professional photographer doing in-person sales. A few highlights include complete brand customization (including your logo, studio name, and terms), total control over your price list, packages, add-ons, extras, crop sizes, scale sizes, and collections. We also have order groups, so you can set aside a set of image for ordering special products like albums or calendars, a snapshot so you can return to a specific set of images without having to remember them, and a back button – so you can easily return to the previous set of images you were looking at (this is one of my favorite features). Our main gallery area also supports all the thumbnails in your folder – so you don’t have to switch to a new screen to see all the images on one screen. You can also drag images around to come up with a custom order and layout – just like you would a traditional light table. It’s so easy, and only on the iPad.

18 Must Have iPad Apps for the Professional Photographer

Must Have Apps

You know about FathomFocus – The Previewing and Projection Sales App for the iPad. This app by itself is worth getting an iPad for. It allows you to to do full In-Person sales on your iPad all in one App. This means you can do a slideshow, compare images, crop, sort, adjust, and ORDER images and PACKAGES right from the App. It even does scaling so you can show your client how big a 20×30 print is or how small an 8×10 really is.  It can also do wall groupings so you can compare different collections of images just like it would be displayed on your clients walls. If you haven’t already gotten FathomFocus, check it out: FathomFocus By Happy Kraken, LLC – $149.99.

Here are some great apps for the iPad that will make your life easier!


18 Must Have Apps for the Professional Photographer

For Your Camera / Camera Room:

Wireless Mobile Utility By Nikon Corporation – Free

The Wireless Mobile Utility creates two-way wireless connections between Nikon cameras and iPhone, iPad, and iPod touch devices. Pictures taken with the camera can be downloaded to the iOS device, and the camera can be controlled remotely, with the iOS device displaying the view through the camera lens. The photo sharing feature makes it easy to upload pictures to social networking sites or attach them to e-mail messages.

EOS Remote By Canon Inc – Free

EOS Remote is a free application for convenient remote shooting, image browsing, and other operations on Canon EOS digital cameras with Wi-Fi functionality. As you view live images from the camera in EOS Remote, you can remotely set the focus, adjust shooting values, and release the shutter. You can also browse images on the camera’s memory card, select images, and save them to your device.
Take EOS Remote along with your camera to enjoy photography in more ways.

f/8 DoF Calculator By Bitwerkz – $3.99

With f/8, all parameters and values are shown on a single screen with no scrolling required. All calculations are performed interactively in real time for maximum efficiency. The concept of camera bag provides fast access to the bodies, cameras, and lenses regularly used.

Pocket Light Meter By Nuwaste studios – Free

A light meter that is always in your pocket. It is indispensable for film photography with all manual camera. Measures reflected light, and allows reciprocity calculations.

SoftBox Pro for iPad By EggErr Studio – $2.99

Turn your iPad into a professional studio lighting system.” ”SoftBox Pro” gives you the perfect reflection you are looking for. Unlike conventional lighting equipments, you can carry it with you, wherever you go!

Relax Melodies HD: Sleep zen sounds & white noise for meditation, yoga and baby relaxation By iLBSoft – Free

Select sounds and melodies that you like and combine them to create a mix. Adjust the volume of each sound individually for better results. Lay back, listen, and enjoy falling asleep. Is that simple and it works. Use timers and alarms if needed. Try different and new mixes every time!

For Presentation:

Portfolio for iPad By Britton Mobile Development – $12.99

Portfolio offers a self-contained, brandable presentation tool for your business. Once set up, it will look like a custom app developed exclusively for your business. Lock the interface with a PIN when you’re done and it’s safe for any client meeting without the worry of exposing the management interface underneath.

For Business:

Easy Release – Model Release App By ApplicationGap – $9.99

Easy Release by ApplicationGap replaces inconvenient paper model release and property release forms with a slick, streamlined application designed by professional photographers for professional photographers. Fully supports iPad, iPhone and iPod-Touch.

Dropbox By Dropbox – Free

Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. Access any file you save to your Dropbox from all your computers, iPhone, iPad and even the Dropbox website!

Square Register By Square, Inc – Free

Accept credit cards and run your business on the go and in store with Square Register. Process Visa, MasterCard, Discover and American Express, pay just 2.75% per swipe, and access your funds in 1-2 business days. No monthly fees, commitments, or surprises.

HootSuite for Twitter & Facebook By Hootsuite Media Inc. – Free

Manage and schedule posts to multiple social media profiles, such as Twitter, Facebook, Foursquare and more all from one app

For Production:

Photosmith By C² Enterprises, Inc – $19.99

As a photographer, finding ways to organize and share your work is every bit as important as snapping the photo. Photosmith® for iPad revolutionizes this process by making it portable and convenient. Edit metadata on a crowded train, a beach-side hammock, or your couch. Then synchronize the changes with your Lightroom catalog.

Adobe® Nav for Photoshop® By Adobe – $1.99

With Adobe Nav — a companion app to Adobe Photoshop CS5 software (version 12.0.4 or later required) — you can now instantly transfer images from your iPad directly to Photoshop CS5 and use your iPad to browse and select open Photoshop documents and activate Photoshop tools. As long as you have a network connection between your iPad and your computer, you can take advantage of the two-way connection. Instantly share an image in your iPad photo library with Photoshop CS5. Browse, reorder, view, and zoom in on up to 200 open Photoshop documents on your iPad. Tap a document on your iPad to immediately make it active in Photoshop CS5. Use your iPad to easily share and review files you are working on in Photoshop CS5 while you’re away from your desk or computer. And customize the Photoshop CS5 toolbar on your iPad to easily access the tools you use most.

Air Display 2 By Avatron Software, Inc – $9.99

Use Air Display to turn your iPad, iPhone, or iPod touch into a wireless display for your computer. Increase your productivity with extra screen real estate or mirror your Mac or Windows computer display to your iOS device.


Scott Kelby’s Photo Recipes Live: Behind the Scenes: Your Guide to Today’s Most Popular Lighting Techniques By Pearson Education, Inc – $19.99

If you’ve ever wondered how the pros use natural light, studio light, and even direct daylight to get those amazing shots, you’ll see it all here, live, as it happens. Most of the shoot takes place in an amazing New York City loft photo studio as Scott re-creates the looks he describes in the book, along with some bonus lighting setups that aren’t in the book, to create a very special learning experience you won’t find anywhere else

Snapseed By Nik Software, Inc – Free

Snapseed is the only photo app you’ll want to use every day. It makes any photograph extraordinary with a fun, high-quality photo experience right at your fingertips.  Anyone can enhance, transform, and share their photos with ease using incredibly advanced features from the leader in digital photography software. Built-in Google+ capabilities make it even more powerful to share your images with your friends and family.

Penultimate By Evernote – Free

The most natural digital handwriting experience on iPad, Penultimate gives you the convenience and feel of writing on paper with the added power and availability of Evernote. Take notes in class or a meeting, journal your thoughts, or outline your next big idea — in the office, on the go, or at home on the sofa.

LightTrac By Rivolu Pte Ltd – $4.99

LightTrac is a must have tool for all outdoor photographers. Quickly determine at what time and location the light conditions are perfect to shoot your subjects outdoors. The elevation and angle of Sun changes throughout the year depending on the location, date as well as the time of day. LightTrac calculates both the elevation and angle of Sun and Moon for any date & time, for any place on earth and plots it on top of a satellite map. Armed with this information and with an extremely easy to use interface, you can now plan your photo shoot even several months ahead of time and position yourself at the right spot at the right time for that perfect shot.

FathomFocus - In-Person Sales the Way You Want it!